Omotesando (表参道) is a zelkova-lined boulevard was originally designed as an approach to Meiji Shrine, sometimes referred to as the Champs-Élysées of Tokyo. In 1946, during the occupation, the U.S. established a military barracks in Yoyogi Park called “Washington Heights”, and in the subsequent years merchants set up shop on Omotesando Dori selling items aimed at the foreign occupiers.
Today the area has an inherent Western ambience, and many European-style cafes and restaurants can be found in the side streets that splinter off either side of Omotesando Dori. Harajuku and Aoyama lie at either end of Omotesando Dori, and between them they manage to cater for just about any taste in fashion.
Things to Do
This L-shaped area of shacks, caravans, food stalls, craft beer, and good coffee was originally set up as a temporary venue under the name Commune 246. It’s a fantastic little “for the community” venue that recreates something of an East London feel. A great place for a beer when the weather is good.
A long time resident of Omotesando Dori. Stocks toys of all the Japanese characters such as Hello Kitty.
Upmarket shopping mall with a walkway that spirals up six floors of fashion stores and restaurants.
The souvenir store on the boulevard was originally an antique store but moved to Omotesando Dori in 1951 to target the U.S. army personnel in the area (it is modeled after a shrine and stocks “Japanesey” items).
