The souvenir store on the boulevard was originally an antique store but moved to Omotesando Dori in 1951 to target the U.S. army personnel in the area (it is modeled after a shrine and stocks “Japanesey” items).
“Penny Candy Alley” is a street lined with about 20 shops selling traditional Japanese sweets and candy. Kawagoe is known for its sweet potatoes which are cut into sticks, fried, and salted.