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While setsubun festivals are held at many temples across the country, the rituals at Asakusa’s Sensoji, Takao-san Yakuo-in Temple, and Naritasan Temple in Chiba are the most famous. The bean throwing ritual at Narita Temple is always covered in the news because famous athletes (usually sumo wrestlers) and celebrities throw the beans from stages to the many visitors clamoring below, making for quite a spectacle. Beans are thrown at 11am, 1:30pm, and 4pm. You can see which celebrities will make an appearance here (Japanese only).